BONNIE BALDWIN

Director

Bonnie Baldwin is a Director based in MAD Global Strategy’s Ohio office, where she plays a key role in supporting the firm’s strategic communications and public relations efforts. With a background in journalism, she brings a sharp eye for storytelling, fact-finding research skills, and the ability to distill complex information into compelling narratives.

Prior to joining MAD, she was a reporter at Columbus Business First, where she covered commercial real estate and economic development in fast-growing Central Ohio. Her reporting career also took her to the Dayton region where she wrote general assignment stories and to Grand Forks, North Dakota, where she provided in-depth business coverage.

Through years of interviewing sources, she developed a keen ability to ask the right questions, uncover key insights, and shape clear, impactful messaging—skills she now applies to helping clients refine their narratives, anticipate media challenges, and navigate new announcements.

Baldwin graduated Miami University of Ohio in 2018 with degrees in journalism and marketing. She lives in Columbus with her husband, Max, and their pets.